Job Description

The Company

We are a leader in the smart wellness industry. We are now experiencing a hyper-growth stage that will create a wellness revolution and that starts with our employees. If you thrive in a truly creative environment, love to collaborate and work with a global team, have an innovative spirit, and are driven to succeed, please connect with us! Together, we can ensure that everyone in the world has the option of a life well lived.

We are an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills, and experiences within our workforce.

The Job:

We are searching for a strong brand marketer with success in building world-class category-defining brands. Your main responsibilities will include target market analysis, developing data-driven brand awareness and marketing strategies, overseeing their execution, and ensuring all marketing activities align with our business growth plans.

Responsibilities:

• Drive brand & product marketing messaging for both online and offline to increase brand fame/awareness and sales growth.
• Formulate and drive marketing strategy for media, campaigns & events execution, partnerships, and brand & product storytelling.
• Grow, lead and develop a global marketing team including but not limited to Marketing, PR & Communications, Influencer and social media.
• Manage all digital marketing channels (i.e., website, SEM, SEO, emails, and social media) to ensure brand consistency.
• Develop and drive a clear e-commerce marketing vision and roadmap that optimizes existing channels and generates new and innovative sources of sessions while gaining internal alignment and powerfully articulating to all stakeholders.
• Collaborate to orchestrate the annual marketing planning and budget process so marketing's goals are aligned with regional and global objectives.
• Lead all e-commerce marketing activities including but not limited to acquisition, search, email, advertising, retention, loyalty, and affiliate marketing.
• Be the financial expert who leads all team members to optimize marketing spending, achieve ROAS targets, and make critical financial decisions that affect the company’s top and bottom line; must be articulate in reporting results and recommendations.
• Oversee our consumer data strategy from architecture, identification and collection, audience creation & strategies to reporting and connectivity/utilization across our tools.
• Provide expertise, vision, and leadership to define and implement customer relationship marketing programs and initiatives that successfully build profitable, long-term customer value.
• Direct ongoing competitive analyses that track key competitors and identify relevant strategies, strengths, weaknesses, and opportunities.

Basic Qualifications:

• A Bachelor’s or Master’s (preferable) degree in Marketing, Business, Public Relations, or a similar field
• Strong leadership skills
• Displays a deep understanding of branding and the e-commerce landscape for the US market.
• Knowledge of best marketing practices, including email marketing, SEM, and PPC advertising
• Working knowledge of SEO and digital marketing tools.
• Superb analytical, problem-solving, and project management skills
• Outstanding interpersonal and communication skills
• Demonstrated global market experience with emphasis on the US market, consumer behaviors, and engagement.
• Knowledge of all marketing functions, including acquisition, retention, eCommerce management, and traditional marketing functions is mandatory.
• Knowledge of the best marketing practices and SEO is a must.

Preferred Qualifications:

• Creative leader with global team engagement experience and a knack for increasing engagement on social platforms.
• 15+ years of experience in marketing and digital with a consumer-focused products brand
• Demonstrated record of accomplishment in developing and executing revenue strategies that drive growth and profitability.
• Experience leading and managing high-performance e-commerce and marketing teams.
• Strong analytical skills and the ability to leverage data to inform revenue strategies and decision-making.
• Strong in the utilization of data analytics to monitor and measure marketing and sales performance, track metrics, and leverage insights to maximize revenue and inform strategies.

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